Supermarket bought celebration cakes vs Bespoke made to order celebration cakes!


Hi everyone,

So today I have decided to talk about the differences between a supermarket bought celebration cake vs a bespoke cake made by a cake business like me! So the first difference which I think is the most obvious one is that a supermarket cake is a much cheaper and a more affordable option but there are many reasons as to why this is. A bespoke cake made by a professional cake maker are more expensive and again there are many reasons as to why this is!

Let’s discuss these reasons….

Don’t get me wrong there is nothing wrong with a supermarket cake, they are cheap and do the job which is great because then everyone can have access to buying a birthday cake! Supermarket cakes are priced roughly between £12-£14 and the reason they are able to do this is because they are mass produced cakes, made in big factories making the same designs over and over again which makes the job a lot quicker and a lot easier! When you are ordering from a professional cake maker you are talking to an actual person who is ensuring every detail you would like is possible for your cake, to make your celebration that little bit more special! Every cake we as cake makers make is a piece of art, it’s using skills we have mastered over years of practice, making each individual customer feel special and adding all those personalised touches whether that may be adding a name or adding that extra detail of a handmade model of your pet dog sitting on top of your cake.  Every cake made by a professional cake maker is unique and personal to the customer. The point is when your ordering from a cake business you have someone using their skills, time and putting in a lot of care and love into creating your special cake for you.


Have you ever looked at the ingredients on a supermarket celebration cake before? You might not want to! Here is a picture of the ingredients, look how many there are! Including a lot of preservatives as they are made to sit on the shelves for weeks, there are some pretty nasty chemicals in there too! Below is the ingredients for this cake just so you can see what i’m getting at here. Also have you noticed in the buttercream icing there is no butter?!

I use roughly between 5-7 fresh, good quality ingredients in my cakes depending on what the flavour is. My cakes are made fresh for my customers and everything is handmade added with a whole lot of love.

Now onto appearance, these mass produced supermarket cakes are made to light up a child’s eye with them presenting us with current popular themes such as, Frozen, Paw patrol and unicorns. But if you look properly at any of these you will see the presentation really is no where near the standards of a bespoke celebration cake made by your local professional cake maker. Which for some people is absolutely fine and isn’t a problem as it does the job, which is true it does the job completely. But these are just some of the reasons why they are cheaper than a bespoke cake made to order. Professional cake makers will spend hours decorating your cake to make it bespoke using expensive high quality equipment to decorate your cake to ensure the presentation is a the highest standard possible. All of our decorations will be edible and handmade where as some of the supermarket cakes will have cheap bit’s on plastic on like a tiara on a princess cake for example. As a bonus you are supporting a local independent business which is great! 🙂 

Bespoke Custom made cake:                               Supermarket Cake:

Lastly onto taste, they are dry you can even guess this just by looking at the Ingredients I can already tell that these cakes aren’t made fresh, they tend to have a minimal amount of filling in between each layer of sponge with not so much flavour. They are made to be stocked on shelves for weeks and still be edible therefore I can very much imagine they would be fairly dry and tasteless in comparison to a professional cake makers cake where the cake would be freshly baked, with fluffy sponge and generous amounts of silky icing in between each layer of delicious sponge.

I hope this has been interesting to you and has given you more of an understanding of the difference between the two as you can see there are a lot of differences. Of course there is no right or wrong, it’s a preference at the end of the day.

Just always remember when ordering from a cake business:
'It's not just a cake, it's a piece of art'

Thank you for reading,
Rhiannon 🙂 x